In 2000, Steve Sorensen took a simple piece of wire, purchased at a hardware store, and formed the original BlenderBall® wire whisk. Always entrepreneurial, he and his wife Kim saw beyond the simple ball, recognizing its potential to revolutionize the way supplements are mixed and consumed. Together, they founded the BlenderBottle Company, and worked to build it into a global fitness icon. The vision that started as a home-based business quickly evolved, and is now a team of some of the best in the world.
It didn’t happen through elaborate marketing efforts. Quite simply, BlenderBottle became a worldwide brand because the products work.